200m kr. VC fund

VC fund focused on AI and the future of commerce

We invest in exceptional B2B
SaaS founders who use AI and data to automate manual processes in commerce, finance, and supply chain.

Pitch us

True Collective is built by operators and founders who have built, scaled, and sold businesses themselves.

We have stood in the trenches with responsibility on our shoulders and frustration in our bodies — where mistakes cost, and solutions must work in reality, not in slides.

Long before AI became a buzzword, for us it was about breaking down complex workflows and building systems that work in practice.

The partners has invested in Webshippr, PriceShape, Relewise, Cernel, Selveo, among others, in recent years.

We are not new to the game. We do what we have always done — now with capital and expertise gathered in one fund.

And we look forward to doing it with more of you.

True Collective is built by operators and founders who have built, scaled, and sold businesses themselves.

We have stood in the trenches with responsibility on our shoulders and frustration in our bodies — where mistakes cost, and solutions must work in reality, not in slides.

Long before AI became a buzzword, for us it was about breaking down complex workflows and building systems that work in practice.

The partners has invested in Webshippr, PriceShape, Relewise, Cernel, Selveo, among others, in recent years.

We are not new to the game. We do what we have always done — now with capital and expertise gathered in one fund.

And we look forward to doing it with more of you.

True Collective is built by operators and founders who have built, scaled, and sold businesses themselves.

We have stood in the trenches with responsibility on our shoulders and frustration in our bodies — where mistakes cost, and solutions must work in reality, not in slides.

Long before AI became a buzzword, for us it was about breaking down complex workflows and building systems that work in practice.

The partners has invested in Webshippr, PriceShape, Relewise, Cernel, Selveo, among others, in recent years.

We are not new to the game. We do what we have always done — now with capital and expertise gathered in one fund.

And we look forward to doing it with more of you.

Investments

Henosia

AppGen for Enterprise

Man rides bicycle through sunny european square.

TBA

Our DNA

We are

True Operators.

People who have built, failed, scaled, and exited companies ourselves. We know how it feels when the runway is short, a key employee leaves at the worst possible time, and you are drowning in operations while you would rather be developing and growing. We have been there – with our hands in the code, sales, customer churn, and chaos.

We invest with

True Conviction.

Conviction for us is the ability to say no quickly – and to commit wholeheartedly when we see a match: a sharp product vision with potential for real impact on the customer's business. We invest in revenue-critical B2B software, where the product has decision-making authority and influences the outcome – not just reports on it. We believe in teams that can win distribution, and then we invest. When we invest, we commit: We engage closely and take active ownership of the most important next steps – not just a board seat and 'good luck'.

We create

True Synergy.

A collaboration built on high trust and low friction — where you can be honest, think out loud, and receive sharp inputs when it really matters. We connect you with experience, networks, and execution power at the moments when the right conversations and the right introductions make the most impact.

What we
invest in

Personalization and
recommendation engines

Invoice and
payment management

Product and order management

Purchase, inventory, and
return processes

Predictive analytics and demand forecasting

The Team Behind
True Collective

Stefan Rosenlund

Founding Partner

Serial entrepreneur with a billion exit.
Has built and scaled companies through acquisitions and organic growth.
Currently running his own family office, Dreamers Collective (2.5 billion DKK).

Strategy and AI — from idea to scale

Jesper Hvejsel

Partner

Co-founder of Firtal Group, which was sold to Matas in a nine-figure exit along with Mikkel Salling. Continued as Co-CEO after the sale.

Process-driven optimization and AI in commerce and automation

Mikkel Salling

Partner

Co-founder of Firtal Group and still Co-CEO after the sale to Matas.

Strategy and organization that can scale

Rolf Pedersen

Managing Partner

Serial entrepreneur with a specialization in commercial scaling within B2B SaaS. Built, scaled, and sold GoLearn in a three-digit million exit to Eduhouse/Verdane.

Strategy, GTM, and scaling

Mail

Phone: +45 26 16 02 60

Sofus Majgaard

Operating Partner

Background in M&A, consulting, and
business development from EY, Grant Thornton, and Eduhouse/Verdane. MBA in finance from London.

Screening, due diligence, and operations

Mail

Phone: +45 26 83 30 30

It starts with
a conversation

Many believe that you need to have a perfect deck, a data room, and a 12-month forecast before reaching out. You don't need that.
You are probably further than you think.

Pitch us

All inquiries are read — and responded to quickly.